Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two-thirds of revenue in the US and Canada... Show more
Monster Beverage Corporation is one of the world's leading marketers and distributors of energy drinks. Its flagship Monster Energy brand is supported by a broad portfolio that includes Ultra, Juice Monster, Java Monster, Reign, and value-oriented labels such as Predator and Fury, alongside a smaller alcohol-brands unit. The company operates through a long-standing strategic relationship with Coca-Cola, which holds a minority equity stake and provides extensive global distribution reach.
Investors follow MNST closely because of its dominant position in a fast-growing beverage category, its innovation pipeline, and its expanding international footprint. The company's asset-light model and strong brand equity have historically translated into healthy revenue growth and high operating margins, even as competition from rivals such as Celsius Holdings and privately held Red Bull intensifies.
Over the last 30 days, Monster Beverage shares advanced approximately +12%, rising from a closing level near $43.51 to around $48.75. The move reflected renewed buying interest and a steady climb through October that carried the stock toward its 52-week high.
The last quarter told a more uneven story. Shares entered August near $47, slipped following the second-quarter earnings release, and ultimately found a low around $42 in late September before the late-quarter rally took hold. On a three-month basis, the stock finished modestly higher, underscoring that the recent gains largely recovered earlier weakness rather than extending an uninterrupted uptrend.
The 30-day advance was driven primarily by a series of constructive Wall Street calls. In early October, Wells Fargo maintained a Buy rating with a $48 price target, while RBC Capital reiterated a Buy with a $50 target. Bank of America Securities followed with a Buy rating and a $54 target, and Citi maintained a Buy with a $57 target. Later in October, Wells Fargo lifted its target to $50, citing expectations for a strong third quarter and broadening innovation.
Positive sentiment around the energy-drink category, resilient consumer demand, and continued international momentum reinforced the buying. The consensus view among analysts reflected a "Moderate Buy" rating, and the stock's climb into November coincided with anticipation ahead of the company's third-quarter earnings release, with expectations for mid-teens revenue growth and a year-over-year earnings increase.
The broader three-month trend was shaped by solid fundamentals and persistent cost concerns. Second-quarter results, reported in early August, showed net sales rising about 20% year over year to $2.54 billion, driven by roughly 21.6% growth in the core Monster Energy Drinks segment and accelerating international sales. Net income reached approximately $584.5 million. Despite the strong print, shares initially pulled back as investors weighed margin pressure.
Over the quarter, the narrative centered on strong category growth and Coca-Cola-powered international expansion offset by higher aluminum and freight costs, tariff-related Midwest Premium increases, and a sales mix increasingly weighted toward lower-margin overseas markets. The late-quarter recovery reflected renewed analyst confidence that innovation and pricing can support continued growth into 2027.
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Looking ahead, investors should monitor third-quarter results and management guidance for any commentary on category growth, pricing, and international momentum. Cost dynamics remain central, particularly aluminum prices, freight, and the geographic sales mix that has pressured gross margins. Innovation execution—including newer brands and flavor launches—and the performance of the alcohol-brands unit are additional factors to track.
Competitive positioning against Celsius Holdings and Red Bull, as well as any regulatory developments around energy-drink sales and ingredient policies, could also influence sentiment. While analyst targets generally point higher, valuation remains elevated relative to the broader beverage peer group, making continued execution and margin stabilization important for sustaining the recent advance.
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MNST moved above its 50-day moving average on October 02, 2026 date and that indicates a change from a downward trend to an upward trend. In 29 of 42 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 69%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on MNST as a result. In 52 of 93 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 56%.
The Moving Average Convergence Divergence (MACD) for MNST just turned positive on October 08, 2026. Looking at past instances where MNST's MACD turned positive, the stock continued to rise in 29 of 49 cases over the following month. The odds of a continued upward trend are 59%.
The 10-day moving average for MNST crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 65%.
Following a +3.60% 3-day Advance, the price is estimated to grow further. Considering data from situations where MNST advanced for three days, in 207 of 344 cases, the price rose further within the following month. The odds of a continued upward trend are 60%.
The Aroon Indicator entered an Uptrend today. In 177 of 312 cases where MNST Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 57%.
The 10-day RSI Indicator for MNST moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 41 similar instances where the indicator moved out of overbought territory. In 23 of the 41 cases, the stock moved lower in the following days. This puts the odds of a move lower at 56%.
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MNST declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 47%.
MNST broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Price Growth Rating for this company is 2 (best 1 - 100 worst), indicating outstanding price growth. MNST’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 37 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 37 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 46 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 92 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (10.199) is normal, around the industry mean (-3.814). P/E Ratio (44.931) is within average values for comparable stocks, (26.471). Projected Growth (PEG Ratio) (2.153) is also within normal values, averaging (3.732). Dividend Yield (0.000) settles around the average of (0.038) among similar stocks. MNST's P/S Ratio (9.542) is very high in comparison to the industry average of (2.785).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a holding company with interests in markets and distributes energy drinks
Industry BeveragesNonAlcoholic